Westfield Geelong Fashion Festival- Spring/Summer 2012

Westfield Geelong Fashion Festival

Last week the Westfield Geelong Fashion festival was on, it was a 3 day event (from 20-22nd September) showcasing Spring and Summer trends. There were loads of free things to attend including runway shows, a party styling workshop, a style workshop and even a performance from The Voice’s Rachael Leahcar!

I didn’t attend on Thursday as the main runway shows were on Friday and Saturday.

There were two shows on Friday, one Saturday and the style workshop (also on Saturday).

Spring/Summer 2012 Runway Parade by Westfield Geelong

This was the first of the shows I saw on Friday, it showcased Spring and Summer looks featuring items from some of the retailers in Westfield Geelong.

Click on the slideshow below to see some of my photos from the show

Spring/Summer 2012 Runway Parade by Myer

The second runway show on Friday showcased¬† SS ’12 trends, with pieces from some of the designers in Myer.

Click on the slideshow below to see some of my photos from the show


Westfield Geelong Fashion festival Day 3

Saturday was the 3rd and final day of the Fashion Festival. There was a Free party styling workshop in the morning, a Cocolatte runway show hosted by blogger Jess from Neon Indian and Style workshop hosted by Westfield Stylist, Renee Enright and The Geelong Advertiser’s GT magazine editor, Kylie Oliver.

Unfortunately my camera stopped focusing properly in the middle of the Cocolatte show, so off to the repair shop it went to be ‘inspected’. Hopefully it is not too bad and won’t cost me too much to fix. I would be lost without my digital SLR!

However I wrote down heaps of notes, so have some style tips to share with you all.

Here are some of the Key pieces that Renee said every woman should own for this Spring/Summer.

Spring and Summer Essentials

White Jeans– Renee mentioned that every woman, no matter what their shape can wear white jeans. It is all about the fit! Go for something that is a comfortable fit (not too baggy or too tight)

Skinny Belts– They are flattering on all shapes, as they cinch your waist in making your torso appear longer and slimmer!

Blazer– This item is transeasonal (You can wear it for all seasons). Renee suggested purchasing a neutral or black blazer. It will be easier to work into different seasonal trends and they are classic shades that will never go out of fashion.

White buttoned shirt– Again this is a transeasonal item that every woman should own. For summer Renee suggests purchasing one with 3/4 sleeves. By wearing 3/4 sleeves not only does it keep cool, it also draws your eyes to the smallest part of your waist!

Day Dress– Perfect for spring and summer. It doesn’t need to be expensive either! It is all about how you wear it and how you accessorise. A safe option is a floral print dress, florals will always be ‘in’ for Spring/Summer. This season sees a comeback of the 50s ladylike dresses, chose something A-line, with a hemline just above the knee. This is a flattering length for every body shape.

My Picks for Spring/Summer

Little White Dress (or LWD)РWhile the LBD (Litte Black Dress) is okay for summer nights,  a Little white dress will keep your cooler during the day. White will reflect the sun, whereas black will absorb the heat making you feel hot and sweaty! A LWD is the perfect summer staple piece and can be dressed up or down for different times of the day.

Dressy sandals– Great to wear when going out at night, when it’s too hot to wear covered in shoes. Metallics is big this season, so choose something in a bronze colour or that has a bit of bling. Of course these can be worn during the day too, with some neutral shorts and a bright coloured t-shirt or a maxi dress.

Neutral shorts– If you buy any pair of shorts this season, choose neutral coloured ones (think tan or cream). You can wear them with pretty much any top and they won’t go out of style. Perfect for those who want to wear the neon trend, but don’t want to wear it from head to toe!

Light-weight shirt– Something that is made from 100% polyester, chiffon or other light-weight fabrics. Worn over a singlet or tee, it will keep you from getting burnt in the sun. 3/4 sleeves will keep you cooler, but remember to apply sunscreen to the parts of your arms that are not covered!

Wide-brim hat– A hat that offers full sun protection is a must in our Australian sun! There are lots of beautiful hats around to suit different peoples needs. Another great thing about hats, is that you can wear them on days you want to hide a bad hair day!


What are your go-to items this Summer? Leave me a comment, I’d love to know!


This was the first post under my new heading on my navigation bar called ‘In Geelong’ under this heading you’ll find posts related to my home town (Geelong).

XO XO Evelyn